About

Expertise in: packaging design//brand identities//iconography//fmcg design//typography//art direction//p.o.s. + merchandising design

Fiona O'Farrell is a packaging designer and independent design consultant specialising in brand and packaging design. 
In 2008, having studied textile design at the NCAD in Dublin, Fiona began working on various design, branding and web design projects which led to her establishing and running the highly successful 'PennyJellies' online shop and party service which she sold in 2012. In 2014 she graduated from Waterford I.T. with a First Class Honours. B.A. degree in Design in Visual Communications.
For the last number of years Fiona has been based in Dublin working for some of Ireland's leading branding agencies, gaining experience working on high profile national and international brands in her role as a brand and packaging designer. Fiona is now based between Dublin and her native Waterford working on site and remotely for organisations, established brands, agencies and start-ups, boosting product sales and awareness and helping them realise their true potential. 
Agency brand and packaging experience includes brands such as Fruice, Deep RiverRock, Galtee, Ballyfree, Robert Roberts, Chivers, Gateaux, Boyne-Valley, Red Bean Roastery (Maldron & Clayton Hotels), Dunnes Stores, Raytex, Golden Irish, Gem, Monaghan Mushrooms, Coolhull Farm and numerous Aldi brands.
If you have a project that you would like to discuss with Fiona you can email her at hi@fionacreative.ie or use the form on the contact page.
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